Pricing Calculator: Selling Price, Profit
This pricing calculator helps you set a selling price that covers your costs and still leaves the profit you want. Enter what each item costs you, add shipping or packaging, then include the marketplace or payment processing fees. Choose a target profit margin or a markup percentage and the calculator returns the price to charge, your profit per sale, and how many units you need to sell to cover monthly overhead. It also suggests a shelf price ending in .99. It is useful for online shops, crafts, services and small businesses, and everything is calculated in your browser.
Pricing Calculator
Set a selling price from your cost, fees and the profit you want.
How to use the Pricing Calculator
- Enter your cost per item and any shipping or packaging cost.
- Add the percentage fee and fixed fee per order that your payment processor or marketplace charges.
- Choose to price by target margin or by markup, and type the percentage.
- Enter your monthly overhead and expected units to see break-even.
- Read the price, profit per sale and total profit.
How the price is worked out
With a target margin m, a percentage fee f and costs C plus fixed fee F, the price is (C + F) ÷ (1 − f − m). With a target markup k on cost, the price is (C × (1 + k) + F) ÷ (1 − f). Profit per sale is the price minus fees minus costs.
Features
- Price from target margin or markup
- Percentage and fixed fees included
- Profit per sale, margin and markup shown together
- Break-even units for monthly overhead
- Suggested price ending in .99
- Copy and print
Frequently asked questions
What is the difference between margin and markup?
Margin is profit as a percent of the selling price, and markup is profit as a percent of cost. An item that costs $60 and sells for $100 has a 40% margin and a 66.7% markup.
How do I price a product?
Add all your costs, including shipping and fees, then add the profit you want. This calculator does it for you from a target margin or markup, so the fees are taken out of the price correctly.
Are fees included in the price?
Yes. Percentage fees come out of the selling price and a fixed fee is added per order, so the profit shown is what you keep after fees.
What is break-even?
Break-even is the number of units you must sell so that total profit equals your monthly overhead. Below it you are not covering your fixed costs.
What margin should I aim for?
It depends on your business. Many small shops aim for a margin between 30% and 60% on products, but check your own costs, competitors and the time you spend.